Meet our Founder

Catalina Quest was founded by Alison Hurley, a seasoned traveler with over 18 years of travel industry experience. 

Her career ranges from a Product Curator, sourcing top hotels and tours for a 5-star tour operator, to a snorkel guide in Alaska. But it is her own love for connecting with others through travel that drives her passion for creating those moments for others. 

However, through countless conversations with travelers, a recurring theme emerged: the overwhelming stress of vacation planning. Witnessing firsthand the desire for personalized vacations, and efficient travel solutions, Alison embarked on a mission to redefine the vacation experience.

Combining her industry expertise with the power of technology, she created Taylor by Catalina – an AI technology that curates itineraries that go beyond the expected. 

For her, Catalina Quest is more than travel planning, it is a way to help people connect with each other, and the world around them.

Because travel can be its own kind of magic.